Ready-To-Launch products need a well planned and integrated marketing strategy. The marketing plan must consider all direct and indirect aspects that may or may not have impact on the success of the product launching process. This achieved by combining the benefits of the existing facilities owned by PT. MAS and partners, in line with the existing target market.
After a through discussion and reaching an agreement, this marketing plan is conducted by the involved department, which supports by its Sales marketing. The whole process is under Marketing Department’s supervision and control.